SEO for tilers
Quality tiling
sells itself –
if people find you.
Your craftsmanship speaks for itself on site. But if customers can't find you on Google, they'll never see it. We get tilers ranking so your portfolio reaches the people ready to book.
Why tiling & SEO go together
Quality tiling sells itself,
but only if people can find you.
Tiling is one of the most portfolio-driven trades. Customers want to see what you've done before they pick up the phone. The problem is that most tilers rely entirely on word of mouth and Instagram to showcase their work, which means they're invisible to anyone who doesn't already know them.
When someone needs their bathroom tiled or a kitchen splashback fitted, they search Google. They look at photos, read reviews, and call whoever looks like they do the best work. If your website doesn't show up, or if you don't have one at all, that job goes to someone else.
Tiling projects are high value. A full bathroom costs between one and four thousand pounds, and kitchen floors regularly run to two thousand. Each lead you miss on Google is real money lost. SEO puts your portfolio in front of people who are ready to book, and it works alongside bathroom fitters and kitchen fitters who often refer tiling work.
The maths of a tiling lead
Based on Local Search North analysis of UK search data.
How customers find a tiler
The searches your customers are making right now.
Bathroom tiling.
The biggest category for tilers. Customers search for wall tiling, floor tiling, and wet room specialists. These are high-value projects where people want to see examples of your work before they commit. Often works hand-in-hand with bathroom fitters.
Kitchen splashbacks and floors.
Kitchen tiling searches peak during renovation season. Splashback and floor tiling are specific, high-intent keywords where customers already know what they want and just need to find the right person to do it.
Specialist and natural stone.
Mosaic tiling, natural stone installation, and feature walls are premium services with less competition online. Customers searching for these are willing to pay more for proven expertise, and ranking for these terms sets you apart from general tilers.
What we do for tilers, specifically
Making your craftsmanship visible.
Audit your online presence
We review your website, Google Business Profile, and how you compare to other tilers in your area. Most tiling businesses have gaps that are straightforward to fix once you know where they are.
Build your portfolio into your website
Before-and-after photos, organised by service type. Bathroom tiling, kitchen work, natural stone, commercial jobs. Each gallery page targets specific search terms and shows customers exactly what you can do.
Create service-specific pages
Bathroom tiling, kitchen splashbacks, floor tiling, wet rooms, natural stone. Each service gets its own page optimised for the terms people actually type into Google.
Grow reviews and local citations
Reviews with photos are gold for tilers. We set up a system to collect them after every job and get you listed in the directories that matter for local tradespeople.
Questions tilers ask
What every tiler wants to know first.
How long does it take for a tiler to start ranking on Google?
Google Business Profile improvements can show results within a few weeks. Organic rankings for terms like 'tiler near me' or 'bathroom tiling' typically take 2 to 4 months depending on local competition. Tiling is less competitive than some trades online, so results often come faster than expected.
Do I really need a website if I get work through Instagram and word of mouth?
Instagram is brilliant for showcasing your work, but it doesn't show up when someone searches Google for a tiler in your area. A website with your portfolio, reviews, and service pages means you're visible to people who don't know you yet. The two work together, not as replacements.
How important are photos for tiling SEO?
Extremely important. Tiling is one of the most visual trades. Before-and-after photos on your website and Google Business Profile build trust and keep visitors on your site longer, which Google rewards with better rankings. We help you structure a portfolio that works for both customers and search engines.
Should I have separate pages for bathroom tiling and kitchen tiling?
Yes. Someone searching for 'kitchen splashback tiling' has different needs to someone searching for 'wet room tiling'. Separate pages let Google match the right service to the right search. Each page also gives you more chances to rank for different keywords.
What if I work alongside other trades like bathroom fitters?
That's actually an SEO advantage. We can build content that highlights your partnerships and cross-link with related services. Customers searching for a full bathroom renovation often need both a tiler and a bathroom fitter, so being visible for those searches brings in higher-value project work.
Related trades
We also work with other trades.
Bathroom Fitters
Full bathroom installations and renovations
Kitchen Fitters
Kitchen installations and refits
Plasterers
Wall prep and plastering before tiling
Prefer leads now, not in a few months? Our pay-per-lead Google Ads put you at the top of Google today, with leads that are yours alone, never shared.
Useful reading for tilers
Guides that might help.
No pressure, no jargon