Google Ads for trades · pay per lead
You only pay for the
leads that land.
No management fee. No markup on your ad spend. You fund the Google budget, we charge a set price per genuine lead. Getting you enquiries that turn into work is the only way we get paid.
Aligned incentives · No lock-in · You own the ad account
Lead estimator
(estimated)
Estimates use typical UK cost-per-click and a conservative 10% enquiry rate. Per-lead price is a flat £30 for now (this can vary by trade). We’ll give you firm numbers for your exact trade & area on a call.
Why pay-per-lead
Our incentive is your incentive.
Most agencies bill a fat monthly retainer whether the phone rings or not. We don’t. If we don’t get you leads, we don’t get paid. Simple as that.
| Typical Google Ads agency | Local Search North | |
|---|---|---|
| Management fee | £500 to £1,000/mo, win or lose | £0. None, ever |
| Ad-spend markup | 10-20% skimmed off the top | None. You pay Google direct |
| You pay when… | Every month, results or not | Only when a genuine lead lands |
| Contract | 6 to 12 month lock-in | Rolling, cancel anytime |
| Their real incentive | Keep the retainer | Get you leads that convert |
Fair by design
You only pay for a real lead.
A lead is a genuine enquiry from someone in your area who wants the job you do. Timewasters, wrong numbers and sales calls are on us. Flag it and we credit it, no quibble.
You pay for
- A real person in your service area
- Asking about a service you actually offer
- With working contact details
- Who genuinely wants a quote or callout
You never pay for
- Wrong numbers & misdials
- Spam & bot form fills
- Sales / marketing pitches to you
- Out-of-area or wrong-service enquiries
Honest maths
Where the calculator
gets its numbers.
We won’t pretend £200 buys you 50 jobs. The estimator uses real UK cost-per-click ranges and a conservative enquiry rate, then adds our per-lead fee for that trade, so the total you see is the total you’d actually pay.
Higher-value trades cost more per click. A boiler install search is worth far more than a lawn mow, so leads-per-budget differs by trade. Your per-lead price is a flat £30 for now. We tune bids so you’re not paying for clicks that never convert.
How it works
Live in a week. Leads from day one.
You set the budget, we run the machine, the leads come to you. You’re only billed for the genuine ones at the end of the month. We do this for trades of every kind.
We build & target
Search campaigns for your real buying keywords, geo-locked to your patch, call-only ads for mobile. Built under your own Google account. You own it.
Leads come to you
Calls and form enquiries land straight with you, all tracked. You handle the quote and the job. That bit’s yours.
You pay per genuine lead
At month end we bill only for the real enquiries, at your trade’s per-lead price. No leads that month? You owe us nothing.
Per-lead pricing
One simple price, whatever your trade. Higher-value trades may vary as we dial things in, and we’ll always confirm your price up front. You fund the ad budget separately (paid to Google, never marked up).
Ads bring leads now. Our SEO builds free traffic for later.
Questions
Before you ask.
Is there really no management fee?
Correct. We don’t charge a retainer and we don’t mark up your ad spend. We make money only when a genuine lead comes in, so our whole job is getting you enquiries that actually turn into work.
What if a lead is no good?
You only pay for genuine enquiries: a real person, in your area, wanting a service you offer. Wrong numbers, spam, sales calls and out-of-area enquiries don’t count. Flag anything dodgy and we credit it, no argument.
Do I have to fund the ad budget?
Yes. The ad spend goes straight to Google from your card, and we never mark it up or take a cut. Our per-lead fee sits on top of that. The estimator above shows both so there are no surprises.
Should I run Google Ads or SEO?
Ideally both. Google Ads brings leads this week; SEO builds free traffic that compounds over months. Ads give the fastest return, and many trades reinvest into SEO once the work is flowing. Here is how our SEO for tradespeople works.
What is a typical lead cost?
Right now it’s a simple flat £30 per genuine lead, whatever your trade. As we refine things this may vary by trade (higher-value jobs can cost a little more), but we’ll always confirm your price up front.
Can I control how many leads I get?
Yes. Your ad budget sets the ceiling: more budget, more leads. You can turn it up when you’re quiet and down when you’re booked out, any time.
Do I own the ad account?
Always. We build everything under your own Google account, so if you ever leave, the campaigns, history and data stay with you.
Real forecast, no pressure