SEO for electricians
You're qualified.
Now let Google
know you exist.
Your NICEIC badge means you're qualified. But none of that matters on Google if your website doesn't tell Google about it. We get electricians ranking for every service you offer – rewires, EICRs, EV chargers, and emergency callouts.
Why electricians & SEO go together
Accredited but
invisible on Google.
You've done the training. You've got your NICEIC or NAPIT registration. You're Part P certified and fully insured. On paper, you're exactly what a customer should be looking for.
But none of that matters on Google if your website doesn't tell Google about it. Most electrician websites we audit are a single page with a phone number and a list of services – no service-specific pages, no location targeting, no structured data. The result? Directory sites rank ahead of you and customers who would have hired you call someone else. Larger projects often involve builders who need OZEV-approved installers on their team.
The maths of an electrician lead
Based on Local Search North analysis of UK search data.
How customers find an electrician
Every service is a search. Are you in it?
Accredited but invisible.
You've done the training, you've got your NICEIC or NAPIT registration, you're Part P certified and fully insured. On paper you're exactly what a customer should be looking for – but none of that matters on Google if your website doesn't tell Google about it.
Every service is a keyword.
Rewires, consumer units, EV chargers, EICRs, emergency callouts. Electricians offer a wider range of services than almost any other trade, and each one is something people type into Google. Most sites list all of them on a single page, so Google ranks you for nothing specific.
They call whoever shows first.
Directory sites rank ahead of you. Unregistered competitors show up first. And customers who would have hired you end up calling someone else, because they found them first in the Map Pack and the organic results.
What we do for electricians, specifically
The electrician playbook, not the generic one.
Service-specific pages
A dedicated page for each service you offer, written around the terms customers use. Rewires, consumer units, EV chargers, EICRs, testing, emergency work.
Google Business Profile
Correct categories, service area setup, accreditation photos, regular posts. We get your profile competing for the Map Pack in your area.
Trust signal setup
NICEIC, NAPIT, Part P, and any other accreditations made visible and marked up with schema so Google knows you're the real deal.
Local area targeting
Content and profile setup that tells Google which towns and postcodes you serve. So when someone in your area searches, you show up, not a national chain.
Questions electricians ask
What every electrician wants to know first.
Can you help me rank for EV charger installation?
Yes, and this is a growing market worth targeting. EV charger searches are climbing year on year. We build dedicated service pages for EV installation, targeting both the generic term and location-specific variations like 'EV charger installer [your town]'.
I do both domestic and commercial work. Should I have two websites?
Usually not. One well-structured website can rank for both, as long as the commercial and domestic services have separate pages and the content is distinct. We'll look at your split of work and advise what makes sense for your business specifically.
How do I compete with Yell and Checkatrade listings that outrank me?
Directory sites have domain authority, but they can't beat you in the Map Pack. That's where most local customers look first. We focus on getting you into the top 3 map results, which sits above the organic listings where directories tend to appear.
Does my NICEIC or NAPIT accreditation help with SEO?
It doesn't help directly with rankings, but it's a trust signal that improves click-through rates and conversions. We make sure your accreditations are visible on your website, added to your Google Business Profile, and included in your schema markup so Google understands your credentials.
How many electricians do you work with in the same area?
We don't take on competing businesses in the same area. If we're working with an electrician in Leeds, we won't take on another one targeting the same locations. It wouldn't be fair to either of you.
Related trades
We also work with other trades.
Plumbers
Emergency callouts and bathroom installs
Builders
New builds and extension wiring
Locksmiths
Security systems and access control
Prefer leads now, not in a few months? Our pay-per-lead Google Ads put you at the top of Google today, with leads that are yours alone, never shared.
Useful reading for electricians
Guides that might help.
No pressure, no jargon