SEO for Electricians

Your NICEIC badge means you're qualified. Now let Google know you exist.

Accredited but invisible on Google

You've done the training. You've got your NICEIC or NAPIT registration. You're Part P certified and fully insured. On paper, you're exactly what a customer should be looking for.

But none of that matters on Google if your website doesn't tell Google about it. Most electrician websites we audit have a one-page site with a phone number and a list of services. No service-specific pages, no location targeting, and no structured data that tells Google what you're qualified to do.

The result? Directory sites rank ahead of you. Unregistered competitors show up first. And customers who would have hired you end up calling someone else because they found them first.

12+

Distinct services most electricians offer

46%

Of homeowners search online first for an electrician

Top 3

Map Pack results get the majority of calls

Based on Local Search North analysis of UK search data

Every service is a keyword

Electricians offer a wider range of services than almost any other trade. Each one is something people type into Google. Each one deserves its own page.

Rewires Consumer units EV charger installation EICRs Smart home wiring Emergency callouts Commercial fit-outs Testing and inspection Lighting design Fire alarms Socket installation Outdoor electrics

Most electrician websites list all of these on a single page. That's like having one shelf in a shop for everything you sell. Google can't tell what you specialise in, so it doesn't rank you for anything specific.

What we do for electricians

Service-specific pages

A dedicated page for each service you offer, written around the terms customers use. Rewires, consumer units, EV chargers, EICRs, testing, emergency work.

Google Business Profile

Correct categories, service area setup, accreditation photos, regular posts. We get your profile competing for the Map Pack in your area.

Trust signal setup

NICEIC, NAPIT, Part P, and any other accreditations made visible and marked up with schema so Google knows you're the real deal.

Local area targeting

Content and profile setup that tells Google which towns and postcodes you serve. So when someone in your area searches, you show up, not a national chain.

Review strategy

A simple system for collecting Google reviews from customers. Reviews build trust with potential customers and are a major local ranking factor.

Growing market

EV charger installation is the fastest-growing electrical keyword

With the 2035 petrol and diesel ban approaching, EV charger searches are climbing year on year. Electricians who rank for this now will own the market.

Searches growing every year

EV charger installation searches have grown consistently year on year and show no sign of slowing. Early movers in local SEO will dominate.

High-value repeat work

EV charger customers often need other electrical work done. The install leads to consumer unit upgrades, additional circuits, and ongoing maintenance. Builders working on new builds also need OZEV-approved installers on their team.

OZEV scheme awareness

Customers searching for EV chargers often look for OZEV-approved installers. We make sure your accreditations are visible and marked up correctly.

Common questions

Can you help me rank for EV charger installation?

Yes, and this is a growing market worth targeting. EV charger searches are climbing year on year. We build dedicated service pages for EV installation, targeting both the generic term and location-specific variations like 'EV charger installer [your town]'.

I do both domestic and commercial work. Should I have two websites?

Usually not. One well-structured website can rank for both, as long as the commercial and domestic services have separate pages and the content is distinct. We'll look at your split of work and advise what makes sense for your business specifically.

How do I compete with Yell and Checkatrade listings that outrank me?

Directory sites have domain authority, but they can't beat you in the Map Pack. That's where most local customers look first. We focus on getting you into the top 3 map results, which sits above the organic listings where directories tend to appear.

Does my NICEIC or NAPIT accreditation help with SEO?

It doesn't help directly with rankings, but it's a trust signal that improves click-through rates and conversions. We make sure your accreditations are visible on your website, added to your Google Business Profile, and included in your schema markup so Google understands your credentials.

How many electricians do you work with in the same area?

We don't take on competing businesses in the same area. If we're working with an electrician in Leeds, we won't take on another one targeting the same locations. It wouldn't be fair to either of you.

Useful reading for electricians