SEO for roofers
Roofing leads
from Google,
not from Bark.
Stop paying per lead for your own customers. We get roofers ranking on Google so the people searching for "roofer near me" find you first, not the four competitors paying the same lead-generation site.
Why roofing & SEO go together
Stop paying per lead
for your own customers.
When someone's roof is leaking, they don't ask a neighbour for a recommendation. They grab their phone and search Google. That's the opportunity. And right now, most roofers are invisible when it matters most.
Instead, they're paying Bark or Checkatrade for leads, competing with four other roofers for the same job, and watching half the enquiries go nowhere. SEO changes the equation: you show up first, the customer calls you directly, no per-lead fee. Larger projects often involve builders and plasterers for the interior finishing too.
The maths of a roofing lead
Based on Local Search North analysis of UK search data.
How homeowners find a roofer
The journey starts on Google. Every time.
Emergency or discovery.
"Roofer near me." "Emergency roof repair." "Roof leaking." They need someone fast, and they're calling whoever shows up first. If that's not you, it's your competitor down the road.
Research & compare.
"Flat roof repair cost." "Slate roofer York." "GRP flat roofing." For planned work, homeowners compare options. They look at websites, read reviews, and check who looks professional. Your website is your first impression.
They pick up the phone.
They've checked your reviews, looked at your services, decided you're the one to call. Unlike Bark, there's no bidding war. When someone finds you through Google, you're the only roofer they're talking to.
What we do for roofers, specifically
The roofing playbook, not the generic one.
Google Business Profile
Proper categories, service areas, photos & posts so you show up in the map pack. This is where most roofing customers look first.
Service-type pages
Separate pages for flat, pitched, slate, GRP, storm damage. Each targets the specific terms people actually search for.
Storm damage targeting
Storm damage searches spike after bad weather. We build optimised pages in advance so you capture that traffic while competitors scramble to respond.
Review strategy
A straightforward system for collecting Google reviews after every job. Reviews are one of the strongest local ranking signals, and they build trust.
Case study
From 18 clicks
to 90 a month.
A roofing company in York came to us invisible despite a decent website. Six months later they were ranking first organic in the city for the searches that matter most, and £40k+ of work had been scheduled directly from Google.
We rewrote their Google Business Profile, built five service pages they were missing (slate, flat, GRP, storm, emergency), and put a review-collection system in place after every job.
Price and timescale
SEO for roofers: what it costs and how long it takes.
What roofing SEO costs
If your website is already decent, SEO-Only is £300 a month with no setup fee and no lock-in. If you need the website as well, Growth is £179 a month plus £199 setup and covers the site and ongoing SEO. No VAT on top, and no fee per lead.
How long SEO for roofers takes
Most roofers see movement in 6 to 10 weeks, with proper leads coming through by month 3 or 4. Storm damage and leak searches jump after bad weather, so having those pages ranking before the autumn and winter storms is what pays for the year.
What you get each month
Google Business Profile work, a page for each service and area you cover, reviews and citations, and a plain-English update on what moved. You deal with the person doing the work, not an account manager.
Questions roofers ask
What every roofer wants to know first.
How long before I start getting roofing leads from SEO?
Most roofers we work with start seeing movement in 6 to 10 weeks, with proper leads coming through by month 3 or 4. Google Business Profile changes can bring results faster. It depends on your area and how much competition there is, but roofing keywords tend to move quicker than people expect.
How much does SEO for roofers cost?
If your website already does its job, SEO-Only is £300 a month with no setup fee and no lock-in. If you need a website as well, Growth is £179 a month plus £199 setup and includes the site and ongoing SEO. No VAT on top and no charge per lead.
Should I stop paying Bark and Checkatrade for leads?
Not straight away. Keep them running while your SEO builds up, then reduce spending as organic leads grow. The difference is that SEO leads are free once you rank, and they come to you rather than you bidding against five other roofers for the same job.
Do you work with commercial roofing companies?
Yes. Commercial roofing SEO is different from domestic. The keywords are more specific, the sales cycle is longer, and the pages need to cover things like contract work, planned maintenance, and building types. We adapt the approach to fit.
Should I have a page for storm damage repairs?
Definitely. Storm damage searches spike massively after bad weather, and if you already have a well-optimised page ready, you pick up that traffic while other roofers scramble. It's one of the highest-intent roofing searches there is.
What kind of results can I realistically expect?
It depends on where you're starting from, but the York case study on this page is a good benchmark. Most roofers we work with see a 3 to 5 times increase in website traffic within 6 months, with a clear uptick in phone calls and enquiry form submissions.
Can I do SEO myself or do I need someone to manage it?
You can handle some basics yourself, like asking customers for Google reviews and keeping your Business Profile updated. But the technical side, keyword research, content writing, and ongoing optimisation takes proper time and knowledge. Most roofers we speak to tried it themselves for a bit before deciding their time was better spent on roofs.
Related trades
We also work with other trades.
Builders
Extensions, loft conversions, and new builds
Plasterers
Interior finishing after roof repairs
Electricians
Rewires and electrical upgrades
Our SEO for tradesmen covers every trade on this list, and if you need a site first, we build websites for trades too. Prefer leads now, not in a few months? Our pay-per-lead Google Ads put you at the top of Google today, with leads that are yours alone, never shared.
Useful reading for roofers
Guides that might help.
No pressure, no jargon