SEO for Roofers
Get roofing leads from Google instead of paying for every enquiry on lead generation sites. Show up when people in your area search for a roofer.
Stop paying per lead for your own customers
When someone's roof is leaking, they don't ask a neighbour for a recommendation. They grab their phone and search Google. That's the opportunity, and right now, most roofers are invisible when it matters most.
Instead, they're paying Bark or Rated People for leads, competing with four other roofers for the same job, and watching half the enquiries go nowhere. SEO changes the equation. You show up first on Google, the customer calls you directly, and there's no per-lead fee.
Roofing is one of the trades where local SEO pays for itself fastest. Emergency repairs, storm damage, full replacements. These are high-value jobs, and the people searching for them are ready to hire now. Larger projects often involve builders and plasterers for the interior finishing too.
£3-8k
Average roof repair or replacement value
86%
Of homeowners search online before hiring a roofer
£0
Per-lead cost once you rank on Google
Based on Local Search North analysis of UK search data
How homeowners find a roofer
Whether it's an emergency or a planned replacement, the journey almost always starts on Google. SEO puts you in front of homeowners at every stage.
Emergency or discovery
"Roofer near me" "Emergency roof repair" "Roof leaking." They need someone fast and they're calling whoever shows up first on Google. If that's not you, it's your competitor down the road.
Research and compare
"Flat roof repair cost" "Slate roofer [city]" "GRP flat roofing." For planned work, homeowners compare options. They look at websites, read reviews, and check who looks professional. Your website is your first impression.
Pick up the phone
They've checked your reviews, looked at your services, and decided you're the one to call. Unlike Bark, there's no bidding war. When someone finds you through Google, you're the only roofer they're talking to.
What we do for roofers
Google Business Profile
Proper categories, service areas, photos, and posts so you show up in the local map pack. This is where most roofing customers look first.
Service type pages
Separate pages for flat roofing, pitched roofing, slate, GRP, and storm damage. Each one targets the specific terms people actually search for.
Storm damage targeting
Storm damage searches spike after bad weather. We build optimised pages in advance so you capture that traffic while other roofers scramble to respond.
Review strategy
A straightforward system for collecting Google reviews after every job. Reviews are one of the strongest local ranking signals, and they build trust with homeowners.
Results
18 to 90 clicks in 6 months for a York roofer
A roofing client based in York. Here's what changed in 6 months.
5x
Website clicks
26x
Search impressions
£40k+
Scheduled work generated
7x
Google Business Profile interactions
Common questions
How long before I start getting roofing leads from SEO?
Should I stop using Bark and Rated People?
Do you work with commercial roofing companies?
Should I have a page for storm damage repairs?
What kind of results can I realistically expect?
Can I do SEO myself or do I need someone to manage it?
Useful reading for roofers
Guides that might help
Not just roofers
We also work with other trades
Every trade searches differently on Google. We know what works for each one. See all trades we work with.
Want more roofing leads from Google?
Book a free call and we'll show you exactly where you stand on Google right now, what your competitors are doing, and what it would take to start ranking.