Why decorating & SEO go together
Break the feast-and-famine cycle.
Painting and decorating is one of those trades where you're either flat out or wondering where the next job is coming from. You finish a big house, hand over the invoice, and then the phone goes quiet for a week or two. Meanwhile, plasterers and builders are finishing projects that need a decorator next.
Meanwhile, people in your town are searching Google for a decorator right now. They're redecorating a living room, refreshing a rental property, or need exterior woodwork done before winter. If your website doesn't show up, they'll call whoever does. The decorators who stay busy year-round aren't necessarily better at the work. They're just easier to find.
The maths of a decorating lead
Based on Local Search North analysis of UK search data.
How customers find a decorator
Your work photographs better than any other trade.
Google Images traffic.
Properly optimised before-and-after photos rank in Google Images and bring in local traffic for months. Instagram posts disappear in a day.
Trust before the first call.
When a homeowner sees your portfolio before picking up the phone, they're already half sold. Photos convert browsers into callers.
Local relevance signals.
Photos with location context tell Google where you work. A gallery of jobs in Sheffield tells Google you're the Sheffield decorator.
What we do for painters & decorators
How we help decorators get found.
Google Business Profile
Set up or optimise your profile so you appear in the local map results when someone searches for a decorator nearby.
Service pages
Interior painting, exterior painting, wallpapering, commercial work. Each service gets its own page targeting the right keywords.
Photo optimisation
Before-and-after galleries with proper alt text and compression so they rank in Google Images and load fast on phones.
Review generation
A simple system for collecting Google reviews from satisfied customers. Reviews are one of the strongest local ranking signals.
Questions decorators ask
What every decorator wants to know first.
I mostly get work through word of mouth. Why do I need SEO?
Word of mouth is brilliant for repeat customers and referrals, but it dries up. People move, forget your name, or just search Google because it's faster. SEO means new customers find you every week without you having to ask.
Can I rank for both painting and decorating?
Yes. Most people search for them together, and Google treats them as related. We build pages that cover both, plus separate pages for specialist work like wallpapering, exterior painting, or commercial decorating if you do them.
How important are photos for a painter and decorator?
Very. Painting and decorating is a visual trade. Before-and-after photos on your website and Google Business Profile build trust and help you rank in Google Images, which is another source of local traffic. We help you get the most out of them.
What if I cover a wide area?
That's fine. We target your main town or city plus surrounding areas through your Google Business Profile service area and location-relevant content. You don't need a separate page for every village.
Related trades
We also work with other trades.
Plasterers
Surface prep before decorating
Builders
Renovation and extension projects
Landscapers
Exterior and garden projects
Prefer leads now, not in a few months? Our pay-per-lead Google Ads put you at the top of Google today, with leads that are yours alone, never shared.
Useful reading for painters & decorators
Guides that might help.
No pressure, no jargon