Pay per lead · Google Ads for UK trades
£30 per genuine lead. No management fee, no lock-in.
We run Google Ads for your trade. You fund the ad budget direct with Google and pay us only when a genuine enquiry lands. Rolling, cancel any time.
Quick start
Tell us your trade and your patch
Three fields, no email needed. We come back with a realistic all-in cost per lead for your trade and postcode, ad budget included.
By sending the form you agree to our privacy policy.
- A genuine lead is a real person, in your area, asking about a job you do. Nothing else is billed.
- You pay Google direct for the ad budget. We never mark it up or take a cut.
- Built in your own Google Ads account, so the campaigns and their history stay yours.
How it works
Live in a week. Billed per genuine lead.
You set the budget, we run the campaign, the enquiries come to you. At the end of the month you are billed only for the genuine ones.
We build and target
Search campaigns for the jobs you want, in the postcodes you cover, built under your own Google Ads account. Usually live within a week.
Enquiries come straight to you
Calls and form enquiries land with you, tracked, with nobody in between. You quote the job the way you always have.
You pay per genuine lead
At the end of the month we bill the genuine enquiries at £30 each. No leads that month, nothing to pay us.
Fair by design
You only pay for a real lead.
A lead is a genuine enquiry from someone in your area who wants the job you do. Timewasters, wrong numbers and sales calls are on us. Flag it and we credit it, no quibble.
You pay for
- A real person in your service area
- Asking about a service you actually offer
- With working contact details
- Who genuinely wants a quote or callout
You never pay for
- Wrong numbers and misdials
- Spam and bot form fills
- Sales and marketing pitches to you
- Out-of-area or wrong-service enquiries
Per-lead pricing
One simple price, whatever your trade. Higher-value trades may vary as we dial things in, and we always confirm your price up front. You fund the ad budget separately, paid to Google and never marked up.
Against a monthly directory plan
| A monthly directory plan | Pay per lead with us | |
|---|---|---|
| What you pay | A fixed fee every month, whether or not the work comes in. | £30 per genuine lead, on top of the ad budget you set with Google. Nothing to us in a month with no leads. |
| Who gets the enquiry | One homeowner enquiry can reach several trades at once, so you quote against them from the first call. | You, and only you. The enquiry comes from your own ad to your own phone or form. |
| Leaving | On one of the biggest directories, paid plans run for 12 months and renew unless you give notice in time. | Rolling. Cancel any time, and the ad account with its history stays yours. |
Directory facts come from the published plans and terms we checked in October 2026. The full breakdown is in our guide to directory prices.
Common questions
Before you ask.
Is there really no management fee?
Correct. We do not charge a retainer and we do not mark up your ad spend. We are paid only when a genuine lead comes in, so our whole job is getting you enquiries that turn into work.
What if a lead is no good?
You only pay for genuine enquiries: a real person, in your area, wanting a service you offer. Wrong numbers, spam, sales calls and out-of-area enquiries do not count. Flag anything dodgy and we credit it, no argument.
Do I have to fund the ad budget?
Yes. The ad spend goes straight to Google from your card, and we never mark it up or take a cut. Our per-lead fee sits on top of that, and we show you both before you start so there are no surprises.
What is a typical lead cost?
Right now it is a flat £30 per genuine lead, whatever your trade. As we refine things this may vary by trade, and we will always confirm your price up front.
Can I control how many leads I get?
Yes. Your ad budget sets the ceiling: more budget, more leads. Turn it up when you are quiet and down when you are booked out, any time.
Do I own the ad account?
Always. We build everything under your own Google account, so if you ever leave, the campaigns, history and data stay with you.
Is there a contract?
No lock-in. It is rolling, and you can stop whenever you like. We would rather keep you by getting you work than by tying you in.
Ready when you are
Tell us your trade. We will tell you the numbers.
Three fields and one working day. You get a realistic cost per lead for your area, and a straight answer if ads are not the right fit.
Daniel Hayward, founder. Based in the North of England, working with trades across the UK.